Fify Technical Services (Fify247) is a Lagos-based home and technical services provider focused on reliability and customer peace of mind. With a growing footprint, Fify positions itself as the go-to partner for everyday technical needs.
Client:
FIFY Technical ServicesServices
Animation & Video Storytelling, Branding & Identity Development, Digital Marketing Strategy., PR & Media Relations, Social Media ManagementTimeline
8 weeksThe Challenge
Before partnering with Maxmark Agency, Fify struggled with low brand visibility and scattered digital engagement. Their message was diluted by competing noise in the market, making it difficult to connect authentically with their target audience. They needed a strategy that could both differentiate the brand and translate awareness into lasting customer relationships.
“ There are no secrets to success. It is the result of preparation, hard work, and learning failure ”
“ There are no secrets to success. It is the result of preparation, hard work, and learning failure ”
Result
- 82% growth in online community size
- 7.3M+ reach achieved across digital channels
- 321K engagements generated within three months
- 70% positive sentiment score from campaign audience
- 501 new YouTube subscribers built from zero base
As part of our collaboration, Fify benefited from having a dedicated Maxmark Agency strategy lead who worked closely with their management team to ensure the campaign delivered real impact. By aligning creative storytelling with targeted activations, we transformed awareness into measurable outcomes.
