Smartparcel
SmartParcel is a Nigerian logistics technology company transforming last-mile delivery through AI-powered smart lockers that enable secure, on-your-schedule parcel pickup.
With expansion plans across twelve African cities, SmartParcel is bridging the gap between technology, convenience, and accessibility—revolutionizing how Africans receive packages safely and efficiently.
Client:
SmartparcelTeam
Benjamin Adeyemo - CEO & Co-FounderServices
Social media, Website, Animation, Video and StorytellingTimeline
8 weeks
The Challendge
- Increase awareness of its smart-locker technology
- Build trust and engagement across digital platforms
- Position SmartParcel as a modern, customer-focused logistics solution
- Attract investors and partners for its franchise expansion model
Result
Business Impact
- +847% increase in brand visibility across digital platforms
- 6,977 new followers built from a baseline of only 50
- 7.1% peak engagement rate, up from 3% pre-campaign
- 148.5K unique social reach generated organically
- US$51,000 earned media value from 18 major news features
- 84.6% positive sentiment maintained throughout the campaign
- Guardian Nigeria feature spotlighted SmartParcel’s rollout plans across 12 African cities
A Strategic Communications Breakthrough
As part of our collaboration, SmartParcel worked closely with a dedicated Maxmark strategy team to build a data-driven digital communication model.
By blending creative storytelling with real-time analytics, we turned a quiet logistics startup into one of the most talked-about smart delivery brands in Africa.
For SmartParcel, we delivered:
- A unifying campaign narrative — #SmartConnected — that turned customers into advocates
- A bold content and video strategy emphasizing innovation, trust, and convenience
- Data-backed engagement tracking and sentiment analysis for sustained growth
- Proactive PR that established SmartParcel as a thought leader in logistics technology
Start amplifying your brand story with MAXMARK AGENCY
Let’s help your business achieve measurable digital transformation and visibility growth.
