Ultimate Gas Limited (UGL) is a fully integrated LPG supply chain company in Nigeria, handling LPG off-take, bottling, supply & distribution, and marketing of LPG equipment and appliances.
They operate from multiple locations, including Lagos, with vision and mission statements centered on sustainable energy and efficient delivery.
The Challenge
Before our engagement, Ultimate Gas was operating with disparate design assets, inconsistent branding across channels, and a website that didn’t fully reflect their scale or trustworthiness.
Key pain points included:
- Lack of visual cohesion across online and offline touchpoints
- Underoptimized website user experience and branding
- Marketing materials (posters, calendars, brochures) that lacked identity and didn’t amplify their message
- Weak storytelling in visuals, making it harder to stand out in a competitive energy sector
Our Solutions
Maxmark Agency deployed a multi-pronged creative strategy to reset and unify its brand presence:
1. Website Design & UX Overhaul
- Redesigned the UGL website to reflect professionalism, clarity, and trust
- Improved navigation, responsive design, messaging hierarchy
2. Brand Identity & Collateral Design
- Created a refreshed look & feel: color palettes, typography, visual elements
- Designed marketing materials — brochures, flyers, business stationery — to carry the new identity
3. Calendar & Campaign Art
- Developed branded calendar designs that reinforce brand recall
- Produced poster art and visual campaigns for promotional events or awareness drives
4. Asset Governance & Guidelines
- Developed a guideline for when and how to use design assets (logo usage, color rules, imagery style)
- Ensured consistency across all touchpoints
“The new website and collateral finally made Ultimate Gas look as professional and serious as we are in operations.”
– UGL Stakeholder
Result
Metrics and Outcome
- Brand Cohesion: Unified look & feel across all channels (print + digital)
- User Engagement: Increase in website session durations / reduced bounce rate
- Lead Conversions: More inquiries via contact forms after redesign
